Recognition App for Employees Appreciation

The Recognition App was developed to support BAT’s mission of fostering a culture of appreciation among employees in Central Europe. The app allows users to nominate colleagues who have made significant contributions and facilitates reward processes—both monetary and non-monetary. It aligns with the company's values and drives employee motivation and engagement across teams.

Approach

  • Designed and developed a secure web application for employee nominations and approvals.
  • Integrated reward options tied to HR systems for seamless disbursement.
  • Enabled personalized messages and recognition categories.
  • Applied internal branding and ensured compliance with British American Tobacco's recognition policies.
  • Focused on usability to encourage consistent and widespread adoption.

Outcome

The Recognition App is actively used by teams within British American Tobacco Central Europe to celebrate outstanding efforts. It has contributed to a more motivated and engaged workforce, reinforcing positive behaviors aligned with the company's strategic goals.

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No. It was developed for internal use within British American Tobacco and is not publicly accessible.

Both financial and non-financial rewards can be configured and granted based on nomination approval.

All authorized British American Tobacco employees in Central Europe can submit nominations.

Yes. It was built with data privacy, access controls, and internal compliance protocols in mind.