Building a Scalable Platform for BATN Foundation
The BATN Foundation needed a more robust digital platform to manage its 'Wealth Is Here' initiative — a campaign focused on promoting agribusiness and youth empowerment. I led a cross-functional team to design and implement a dynamic website that enhanced user experience, supported seamless program engagement, and enabled internal teams to manage linked campaigns effectively.
Approach
- Collaborated with stakeholders to gather functional and user experience requirements.
- Redesigned the website to align with the Foundation’s branding and outreach goals.
- Integrated campaign management tools to enable seamless backend operations.
- Ensured the site was scalable to support future programs and regional expansion.
- Tested across devices and browsers to guarantee accessibility and performance.
Outcome
The new platform significantly improved campaign visibility and engagement rates. Internal teams now manage digital campaigns with ease, while users experience faster access to resources and programs. The scalable architecture also positions the Foundation for future digital growth.
The platform’s backend was optimized for campaign management, allowing the Foundation to streamline operations and launch initiatives more efficiently.
Yes. The architecture supports adding new campaigns and modules as the program expands regionally.
The end-to-end process — from stakeholder alignment to launch — was completed in under 10 weeks.
Yes. You can visit it here: [https://www.batnf.net/wealthishere/](https://www.batnf.net/wealthishere/)